Kenosha Area CVB

Sports marketing worth championing.

Kenosha, Wisconsin is a city known more for what it was — a blue collar, automobile manufacturing hub — than what it is now: a resurgent downtown filled with museums, restaurants, cafes, and shops. It’s also an area that hosts a multitude of triathalons, mud runs, swim meets, and other competitions, often drawing thousands from all over the Midwest. This print campaign ran in various amateur athlete-targeted publications; the objective was to create awareness around the many things to see and do in Kenosha after the big race, with a goal of driving more extended stays. Final results? Increased year-over-year seasonal hotel room bookings in the area.