United Adworkers

Do you like answering a question with another question?

United Adworkers is an organization comprised of Wisconsin advertising professionals dedicated to celebrating great creative work, mentoring future ad folk, hosting networking events, and encouraging industry camaraderie through bowling and softball leagues.

Collaborating with fellow Milwaukee creatives Dan Augustine and Ryan Day, we created the annual membership campaign to challenge the viewer with a series of yes/no questions in a flow chart style. Utilizing posters and graphics for the website and social channels to highlight the fun, inclusive qualities of the organization — as well as some of the angst associated with agency life — the campaign successfully increased awareness of the club and reached membership goals.